Home and search screens, taken from the live app.
Overview
Snapbite is the foodie community that helps users discover the best restaurants in town. You can share photos of your meals, tag dishes to have a visual reference of the restaurant menu and save your favourite restaurants.
Snapbite is the foodie community that helps users discover the best restaurants in town. You can share photos of your meals, tag dishes to have a visual reference of the restaurant menu and save your favourite restaurants.
Background and strategic fit
With the motto “who better to recommend you a restaurant than a friend” we set on to design the new platform for finding inspiration when it comes to dining options.
In the inital plan, Snapbite was going to support the reservation of meals in advance, besides the discovery of recommended restaurants. By listing the menu items of each restaurant, the user could select the desired dishes in advance and thus save waiting time at peak hours.
However, after a market and technical analysis, we decided to start with a smaller scope, leaving out the reservation and ordering options. Given the high concurrence on delivery and reservation apps, we restructured the task flow accordingly and focused on the social and recommendation functionalities instead as a unique selling proposition.
With the motto “who better to recommend you a restaurant than a friend” we set on to design the new platform for finding inspiration when it comes to dining options.
In the inital plan, Snapbite was going to support the reservation of meals in advance, besides the discovery of recommended restaurants. By listing the menu items of each restaurant, the user could select the desired dishes in advance and thus save waiting time at peak hours.
However, after a market and technical analysis, we decided to start with a smaller scope, leaving out the reservation and ordering options. Given the high concurrence on delivery and reservation apps, we restructured the task flow accordingly and focused on the social and recommendation functionalities instead as a unique selling proposition.
Interactive prototype of the former meal order
Audience
The originally considered end users of the app were:
The originally considered end users of the app were:
- Office workers who want to optimise their waiting time at the restaurant during lunch breaks.
- Groups of friends who want to split the order before having dinner in a restaurant.
- Restaurant managers who want to optimise the order workflow and know accurately the work volume in advance.
- Groups of friends who want to split the order before having dinner in a restaurant.
- Restaurant managers who want to optimise the order workflow and know accurately the work volume in advance.
Roles and responsibilities
UX & interaction designer
UX & interaction designer
Process
As a main contributor, my role in this project consisted in:
As a main contributor, my role in this project consisted in:
- Performing a competitor analysis of the delivery and reservation apps in Spain, in terms of usage of colours, pictograms and general style.
- Developing the brand and its visual identity, including logo, typography and colour palette.
- Developing the brand and its visual identity, including logo, typography and colour palette.
First pencil sketches and subsequent layout trials of the logo
- Assessing the task flow and functions delivered by the client and translating them into static wireframes.
- Designing a fully interative, high fidelity prototypes of the mobile app.
- Creating a light-weight styleguide and UI component library for the handover to developers.
- Designing a fully interative, high fidelity prototypes of the mobile app.
- Creating a light-weight styleguide and UI component library for the handover to developers.
Styleguides and UI Components handed over to the developers
Outcome & results
The app went live in May 2021 and is available on Google Play and App Store in Spain. The number of users growing steadily (350 as of July 2021) and there is prospects of expanding to more cities.
The app went live in May 2021 and is available on Google Play and App Store in Spain. The number of users growing steadily (350 as of July 2021) and there is prospects of expanding to more cities.